Salman Khan starrer ‘Veer’ has now become the first movie in India to have an audio-description (AD) track in Hindi on its DVD. With this, the makers of the film ensure that no fan of Salman remains untouched by the charms of this romantic action movie.
UK-based Royal National Institute of Blind People (RNIB) worked with Eros International to achieve this milestone after its research among blind or partially sighted people of Asian origin in the UK and India found that over 70 per cent of respondents were more likely to watch Bollywood films if AD in Hindi was provided.
AD is as important to blind and partially sighted people as subtitles are to those with hearing impairments. It is almost like an observer narrating a story to the viewer, an additional commentary that fits between passages of dialogue to describe action sequences, body language, costume and scenery - allowing the viewer to understand exactly what is happening on screen.
‘Veer’ from Eros international is directed by Anil Sharma and produced by Vijay Galani movies. The film stars Salman Khan, Zarine Khan, Sohail Khan and Liza Lazarus. The AD track has been produced at Red Bee Media Limited which has offices in UK, Australia, France, Spain and Germany.
Similarly Eros International is also exploring the possibility of making DVDs for ever green classics such as ‘Sholay’, ‘Waqt’ and ‘Devdas’ available to blind and partially sighted audiences across the world.
Meanwhile ‘Veer’ DVD hits stores on 24th April 2010.
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Subject: • Veer • News/Info 
Wed Jul 01, 2009 2:17 am